BRAND NAT × OPENAIStart a conversation

Partnership case Sydney, Australia · 2026

The creator already making ChatGPT feel personal.

Nat Choprasert turns frontier AI into stories that business owners understand, try and share. The audience proof is already here.

Verified OpenAI content views Live
56M+

total views across OpenAI-centered content

TikTok36.8M
Facebook18.8M
Instagram727K
YouTube132K
LinkedInTracked separately
Conservative total through 29 July 2026. LinkedIn reports impressions rather than comparable video views, so its reach is tracked separately and does not inflate the headline.
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Official channel proof

ChatGPT has already put Nat in front of its audience.

This is not a cold introduction. These are the moments already connecting Nat's storytelling with ChatGPT's product and official audience.

01
Instagram@brand.nat
Original

The Monday voice moment

ChatGPT's Monday voice knows too much

The Brand Nat video that started the conversation
90.9Kviews
3.2Klikes
141comments
Brand Nat original
02
Instagram@chatgpt
Official

Posted with permission

ChatGPT voice and video goes global

Official caption credits @brand.nat
167Kviews
6.7Klikes
131comments
6 February 2025
03
TikTok@chatgpt
Official

Official Creator Takeover

Five AI creators share their favorite ChatGPT prompt

Brand Nat is named and featured by ChatGPT
1.2Mviews
79.2Klikes
513comments
14 November 2024
3

connected proof points, including two official ChatGPT features, before a formal creator partnership even begins.

WHY THIS WORKS

Nat does not just cover AI launches. She creates the moment someone decides to try the product.

01

Human translationComplex capability becomes one clear, useful behavior.

02

Commercial audienceBusiness owners, founders and operators with a reason to act.

03

Earned trustHonest testing makes the recommendation more credible.

The numbers

Proof that moves beyond reach.

Switch the lens to see how scale, community and current OpenAI relevance reinforce each other.

56M+cross-platform views

OpenAI-centered content since November 2022

36.8MTikTok views

Across 242 clearly OpenAI-centered posts

18.8MFacebook views

Views plus legacy impressions on 255 posts

859KInstagram + YouTube

727K Instagram and 132K YouTube views

The 56M+ headline combines 36.8M TikTok views, 18.8M Facebook views and legacy impressions, 727K Instagram views and 132K YouTube views on clearly OpenAI-centered content published from November 2022 through 29 July 2026. Cross-posted versions are counted on each platform because each represents a separate audience exposure. LinkedIn impressions are shown separately rather than mixed into a views total.

Top 10 · November 2022 to now

18.1 million views of OpenAI curiosity.

Ranked by public TikTok views. Choose a video to watch it move inside the phone, then open the original post.

#01
01 / 10

December 2022 · @brandnat

The ChatGPT detector workaround

3.1Mviews
Likes
215.7K
Comments
2,263
Saves
109.2K
See the actual post
18.1Mcombined views
1.09Mcombined likes
472.7Kcombined saves
10.9Kcombined comments

Public TikTok counts verified 29 July 2026. Scope: Brand Nat's ten highest-viewed TikToks explicitly about ChatGPT or OpenAI, published from November 2022 through July 2026. Counts may continue to rise.

Selected work

Three ways Nat has already sold the behavior.

Click any story to view the original post and its live public engagement.

What the audience did next

They tried it. Then they came back to tell Nat what happened.

“I feel that chatgpt understand me more than anyone.😂”
TikTok viewer · ChatGPT content
“That ended with a 1 hour therapy session with ChatGPT 😭”
TikTok viewer · ChatGPT content
“the way ChatGPT just ate me up w this question”
TikTok viewer · ChatGPT content
“Do you keep a generic write up about your brand and things you want chatGPT to know in a file and just paste it every-time? Great content btw.”
TikTok viewer · ChatGPT content
“Wait a minute....you mean I can do away with the marketing manager by using this?”
TikTok viewer · ChatGPT content
“I feel that chatgpt understand me more than anyone.😂”
TikTok viewer · ChatGPT content
“That ended with a 1 hour therapy session with ChatGPT 😭”
TikTok viewer · ChatGPT content
“the way ChatGPT just ate me up w this question”
TikTok viewer · ChatGPT content
“Do you keep a generic write up about your brand and things you want chatGPT to know in a file and just paste it every-time? Great content btw.”
TikTok viewer · ChatGPT content
“Wait a minute....you mean I can do away with the marketing manager by using this?”
TikTok viewer · ChatGPT content
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The audience OpenAI reaches

AI-curious people with real work to do.

Nat speaks to business owners, founders, operators and corporate professionals who want practical AI without the technical theatre.

  • Business ownersLooking for speed, leverage and better marketing
  • Small teamsChoosing which workflows deserve AI
  • Corporate professionalsTurning product launches into usable work habits
  • Creators and marketersBuilding content with a human point of view
SYDNat
SMB
Enterprise
Creators
Founders

A high-trust voice from Sydney, connected to a global business audience.

The partnership

One creator. Three jobs OpenAI needs done.

Choose a campaign job to see how Nat would turn it into a useful audience experience.

01

Make the new behavior feel obvious

Nat turns a product release into one human question: what can a business owner do today that they could not do yesterday?

  • 01Hero short-form story
  • 02Hands-on workflow demo
  • 03Cross-platform cutdowns
  • 04Newsletter field guide

OPENAI × BRAND NAT

Let's make the next ChatGPT story the one people actually use.

hello@brandnat.com